TAC L2P Program
- Art Direction
- Brand Development
- Brand Identity
- Brand Styleguide
- Digital & Print Design
- Marketing Collateral
Light, weather, traffic, road, vehicle and driver. Experience
in all conditions.
The TAC L2P – Learner Driver Mentor Program assists learners between 16 and 21 years of age, who do not have access to a supervising driver or vehicle, to gain the driving experience required to apply for a probationary licence.
Canyon was engaged to create a brand that would help reinvigorate the program by driving audiences to participate as a learner driver or a mentor.