Brand Strategy
We’ve helped create strategies with large and small organisations in Australia and overseas, in sectors as diverse as biotech, retail, financial services, education, healthcare, government, not-for-profit, professional sport, FMCG and industry peak bodies.
The brands we create at Canyon stand out in crowded and competitive markets. Our creative team won’t settle for less. But, we’ve also created a brand building process that makes sure our brands build reputations as well as selling products – it is a longer-term view that grows brand assets and creates reputations. We call it Brand Charter.

Brand Narrative
We will be a united club and all of us will unite behind our team.
We will berelentless in pursuit of excellence, in sticking to our plan and never deviating, and in the way we apply ourselves to our goals.
We will be proud of our past and what we have achieved.
We will be ambitious about our future, and of what we will achieve.
We will be leaders in terms of our thinking and people, and in terms of our relationship with our community.

Brand Narrative
Peter MacCallum Cancer Centre stands at the forefront of a major transformation, as one of the world’s game–changers in cancer.
This is a special place – one of a handful of integrated research, education and treatment centres where groundbreaking research combines with compassion and care for those most closely affected by cancer – our patients.

Brand Narrative
How will Sustainability Victoria do this?
We will lead.
We will be friendly, trusted advisors, accessible.
We will help.
We will be practical, accountable, effective.
We will deliver.

Brand Narrative

Brand Narrative
