The brands we create at Canyon stand out in crowded and competitive markets.
As people, we all understand the importance of maintaining good health. Regular check ups help monitor our progress and pinpoint any potential issues before they become serious problems. The same applies to brands. Healthy brands maintain strong connections with their customers and stakeholders leading to increased revenue, the ability to attract and retain the best talent and to build stellar reputations for organisations.
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The Canyon brand health check has been designed to provide an holistic overview of your brand and measure its effectiveness.
By identifying strengths and weaknesses the brand health check allows you to gain valuable insight in to the areas where the brand is performing well and those areas that need improving.
It is good due diligence on a major asset and an efficient and cost effective method of brand measurement
Having a strong brand in good health will keep you one step ahead of the competition.
We’ve helped create strategies with large and small organisations in Australia and overseas, in sectors as diverse as biotech, retail, financial services, education, healthcare, government, not-for-profit, professional sport, FMCG and industry peak bodies.
Our brand building process makes sure our brands build reputations as well as selling products – it is a longer-term view that grows brand assets and creates reputations. We call it Brand Charter.
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Brand Narrative
We will be a united club and all of us will unite behind our team.
We will berelentless in pursuit of excellence, in sticking to our plan and never deviating, and in the way we apply ourselves to our goals.
We will be proud of our past and what we have achieved.
We will be ambitious about our future, and of what we will achieve.
We will be leaders in terms of our thinking and people, and in terms of our relationship with our community.
Brand Narrative
Peter MacCallum Cancer Centre stands at the forefront of a major transformation, as one of the world’s game–changers in cancer.
This is a special place – one of a handful of integrated research, education and treatment centres where groundbreaking research combines with compassion and care for those most closely affected by cancer – our patients.
Brand Narrative
How will Sustainability Victoria do this?
We will lead.
We will be friendly, trusted advisors, accessible.
We will help.
We will be practical, accountable, effective.
We will deliver.
Brand Narrative
Brand Narrative
Above all, we’re here for you. Tell us what needs to be built, fixed or improved, and we’ll keep you up-to-date with the work we’re doing to ensure the roads you drive every day are safer and more efficient for regional Victoria.
Brand Narrative
That’s our mission – an open door, an open heart and practical help that makes our community a better place – one person at a time.
