Fitzroy House
- Art Direction
- Brand Development
- Brand Identity
- Copywriting
- Digital & Print Design
- Digital Strategy
- Environmental Signage
- Property Branding & Marketing
- Website Development
Strong heroic imagery and unexpected language across multiple touchpoints was used to create interest and conversation in what can usually be considered a conservative market.
Communications masterfully blended heritage and the contemporary while reflecting an address of modern sophistication and meticulous design.
Always being flexible and providing new content based on customer insights was key to maintaining a strong digital presence. The campaign was executed across multiple touch points and performed exceptionally well in a ‘flat’ property market.