Leading the way
in better health
outcomes
Monash Health
- Brand Development
- Brand Identity
- Brand Strategy
- Brand Styleguide
- Digital & Print Design
- Environmental Signage
Creating a new integrated brand strategy for Victorias largest public health service. Employing 17,000 staff working under 70 distinct legacy brands across the entire life-span from newborn and children, to adults, the elderly, their families and carers.
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In developing the branding we shifted the emphasis from Health to Monash to provide consistency and ownership. We developed an approachable identity system and visual language producing a system whereby individuality can be accommodated while being consistent with overarching brand identity.
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