When a client is committed to reinventing the very concept of how an entire city experiences apartment living, the least we can do is reinvent the way in which we market their property.

Acclaimed integrated design practice Elenberg Fraser marked its foray into Adelaide with the city’s tallest building, celebrating the unique light and views with touches of opulence amid raw and organic interiors.

Similarly, we celebrated Adelaide in our highly visual marketing collateral, reflecting the luxury of Realm with premium materials. An engaging video including interviews with the design team and exclusive launch events added to the excitement around the building resulting in a 95% sell through of 280 apartments within the first 12 months including a record-breaking penthouse sale.