Energetic and
unapologetic
MC Studio
- Art Direction
- Brand Development
- Copywriting
- Creative Direction
- Digital
- Digital & Print Design
- Environmental Signage
- Marketing Collateral
- Motion Graphics
The cross-channel Studio MC activation allowed audiences to engage online through live video stream and digital broadcast, via social media and of course as an IRL live audience. Studio MC was a true omnichannel experience that took an online medium into the real world, and then beamed it back to a nationwide audience via the internet – a pitch-perfect meta moment for Melbourne Central’s youth-oriented target market.
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