Food for
thought
Melbourne Central Lunar Feast
- Art Direction
- Brand Development
- Copywriting
- Creative Direction
- Digital
- Digital & Print Design
- Environmental Signage
- Marketing Collateral
- Motion Graphics
Melbourne Central (MC) has always been ‘for the people, by the people’ – a place that reflects Melbourne’s ready embrace of cultural diversity and eclecticism. Lunar New Year celebrations vary from country to country, but a common aspect is indulging in seasonal and festive food. Canyon worked with MC to create a campaign that would leverage the centre’s huge food and beverage offering and create a unique in-centre retail experience.
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